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TaborMatthew
1 month ago
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I've seen hundreds of contractor, home service business, and construction company business pages on facebook since starting Tabor Brand House, and the near-exact same pattern always emerges. "Another job on the books! Contact Jim at Jim's Drywall for all your drywall needs!" "To celebrate Father's day, we're offering a 15% discount on all xyz until the end of the month!" *Horribly oversaturated/cramped/busy AI flyer summing up your services and service area* Repeated over and over again. And I get it. Logically it makes sense. You were told that you have to post on facebook in order to get business and referrals, you already take pictures of your work after it's done, and you literally spend 2 minutes telling Chat GPT about your business and it cranks out a flyer that would've taken you 2 hours to make on canva or photoshop. But that's the problem. Nearly every single small to medium sized business is doing the exact same thing. As a customer trying to figure out who they're going to hire, your facebook page makes no meaningful impression at all. Now, let's pretend you had just a couple of videos on that facebook page. One introduces you, the actual guy in charge (who has an entire personality, expertise, and experience in delivering the results they're looking for), what exactly you do, and where you do it. The next shows a detailed explanation of an ideal job that you've done in the past (and want to do more of), that shows the entire process and how you made good decisions to produce a quality product. And another that answers some common questions, clears up some misconceptions, or offers some meaningful insight into how a homeowner can save money or solve a problem on their own. Now, you're no longer just Jim from Jim's Drywall, you're the trustworthy who introduced himself, proves he does quality work (vs just saying you do like everyone else), and even taught them something valuable along the way. This is exactly how investing in video content for your business can result in rapidly becoming the go-to business in your field. That's exactly what I specialize in, and I'd love to help you along your way. Tag your business in the comments and I'll reach out about your project.#ConstructionMarketing #WesternNorthCarolina
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