I might upset some new coaches with this one but PLEASE stop creating a completely separate “coaching brand” and then hiding behind it. New business name. New Instagram account. New logo. 17 followers. Barely any photos of you. No connection to the personal account where hundreds or thousands of people ALREADY know who you are. And then: “Why am I not getting clients?” Because you started your trust-building from ZERO. If your long-term vision is to build a coaching company that eventually becomes bigger than you, has multiple coaches, employees, products, etc.? FINE. I obviously understand that model. But if you're a brand-new coach trying to get your first 1, 5, 10 paying clients? YOU are the trust. People aren't hiring a cute logo to coach them through a career change, divorce, leadership challenge, health goal or major life decision. They're hiring a human. They want to know who you are. Why you do this. What you believe. What you're trained in. Who you help. Whether they trust you. You can build the beautiful brand alongside all of that. But please don't spend six months trying to make your business LOOK established while hiding the exact person someone would actually be hiring. Your first coaching client is much more of a relationship problem than a marketing problem. Show your face. Tell people what you do. Have conversations. Coach people. You can build the empire later. First, get hired. Step by step video on HOW to do this. Just comment "FIRST CLIENT" for instant access.